Header Bidding: From Hack to Holistic Approach


Session Type:
Full Group
Session Date:
Thu Mar 17 - 1:20 pm - 2:00 pm

2015 was a big year for header bidding, as it did what few ad technologies are able to achieve: It lived up to the hype. In this session, we'll take a look at ways publishers can better understand and monitor header bidding's impact on latency, discrepancy and overall lift. We'll also explore publisher focused developments on the supply side in an effort to understand where this tech is headed.


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emextra's picture

Emry DowningHall is the director of growth and yield operations at StudyBreak Media, a collection of education focused websites reaching over 90% of the students in the US. Emry and his team specialize in maximizing the value of non-guaranteed programmatic inventory while preserving the user experience. StudyBreak Media is an Imagine Easy Solution.

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