Header Bidding: From Hack to Holistic Approach

2015 was a big year for header bidding, as it did what few ad technologies are able to achieve: It lived up to the hype. In this session, we’ll take a look at ways publishers can better understand and monitor header bidding’s impact on latency, discrepancy and overall lift. We’ll also explore publisher focused developments on the supply side in an effort to understand where this tech is headed.