Half Group A: Reporting Management; Tools of the Ad Ops Trade

About the Session

Beyond ad servers, Excel and other platforms are a number of tools that can help ad operations with a variety of tasks. This session will explore what the various tools are and give tips and tricks on how best to use them.

About the Speaker

Richard Swan

Ad Operations Manager, Hachette Filipacchi (UK) Ltd

Richard has worked in ad operations since around 2001, starting with a PHP ad server under his desk serving to an ISP’s portal site (remember those?).  Since then he’s worked for a number of top websites – Autotrader, XFM, Capital Radio, ELLEuk.com, DigitalSpy.co.uk.  Outside of work, he’s a (very) amateur musician, and a devoted follower of Tottenham Hotspur & the England cricket team.