Getting Proactive on Responsive

Ramping mobile traffic is one of several reasons major publishers are turning to responsive site design. The ad part of the equation can be quite a headache, but not if the ad operations team is on the ball from the very first conversations. VP of Digital Strategy and Ad Operations Bryan Moffett will detail his team’s experience at the center of NPR’s responsive overhaul and their approach to cross-platform solidarity, responsive ad serving and scalability.