Focus Session: Getting the Right Impression in Front of the Right Person

About the Sponsor

Click Forensics® is the industry leader in online ad verification, traffic quality improvement and ad analytics for the online advertising community. Click Forensics provides actionable insight to optimize online campaigns for leading search and display advertisers, agencies, publishers and ad networks. The company also regularly publishes industry data on online advertising audience quality. Click Forensics is headquartered in Austin, Texas, and is privately held with funding from Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. More information on Click Forensics and its offerings is available at www.ClickForensics.com.

About the Session

From ad exchanges to DSPs, agencies have seen an explosion of options made available to them to help them reach their target audience. With these options, ad operations is now more than ever called in to help make the proper media buying decisions. How does an agency ad ops leader decide which path to take? This session will walk through how agencies assess their options in the market and provide insight to agencies, publishers and networks on what they need to do to get on the buy.

About the Speaker

Mitch Weinstein
Vice President, Director of Digital Ad Operations
Universal-McCann

Mitch Weinstein is the Vice President, Director of Digital Ad Operations at UM/J3, where he oversees trafficking, reporting, and overall campaign management and implementation.  He focuses on the latest in ad serving and targeting technologies, ensuring that clients are maximizing their budgets, reaching their target audiences, and achieving their objectives in the most efficient manner possible.