Exercising Innovation in Integrated Advertising

With the majority of its traffic mobile-based, Under Armour’s MapMyFitness is no stranger to using a variety of tools in running unconventional branding campaigns, often wrapped around site utility. Head of Digital Sales Doug Ziewacz will break down the workings of some of MapMyFitness’ most innovative campaigns, explain the advantages and challenges with having a major brand as a parent company, and illuminate successful strategies for blowing past the banner in creating integrated advertising across channels.