DoubleClick: Preparing for When the Wall Comes Down

Users are shifting their focus beyond the desktop, and while publishers have evolved their content to more user-friendly cross-device formats, advertisers still appear hesitant to engage at scale with this newer channel. We’ll be exploring these dynamics and providing some guidance to publishers on how to be best prepared for when the ‘wall’ finally comes down.

We’ll explore the publisher challenges of reaching the user amidst the developing device shift, while giving some real data about the tremendous growth in usage. Additionally we’ll look at challenges advertiser’s face engaging with their audience, and highlight some successful examples where publishers and advertisers have worked together to engage with the consumer in a way that makes the most of mobile’s particular assets.