Devices and Platforms: The Latest Metrics
December 07, 2011—8:10 pm
Devices, platforms, and environments, oh my! Wish you had a better view of some of the macro trends in video consumption on handheld devices? Join JoAnna Abel from FreeWheel for a snapshot of the latest metrics and data points reflecting professional content consumption on mobile devices, as well as a few predictions for 2012.
JoAnna Abel
VP, Marketing, FreeWheel
JoAnna Foyle Abel serves as VP, Marketing for FreeWheel, responsible for corporate brand identity, product positioning, corporate communication, and product commercialization. JoAnna joined FreeWheel from Microsoft where she led demand strategy efforts in the Publisher Business Group following the Rapt acquisition where she served as Marketing Director. JoAnna spent nearly ten years working for digital agencies leading teams in media and account management at HookMedia, MPG | Media Contacts, and Carat Interactive before leaving for Yahoo! where she ran the media team responsible for house advertising strategy and profitability.