Data-Driven Advertising: The World of Tomorrow

It’s a weird moment for data-driven advertising, once thought to be the savior of digital marketing. The programmatic landscape has become over-engineered and inefficient, with its star – the http cookie – losing its mojo in a multiscreen ecosystem. MediaVests’ Oleg Korenfeld, who has spent time on the pub and service provider sides, will detail the road that brought us here while examining how agencies and publishers can best partner with data assets, particularly in a post-cookie world.