Closing Session: The Art of Noise

To bring the Sonoma Publisher Forum to a close, Paul Valerio, Principal at Method Inc. in San Francisco, will lead a discussion based on the ideas in his white paper “The Art of Noise“. New technologies have given us all access to more and better data than ever before. But has our ability to make good decisions based on this data improved at the same time? One of the most overlooked strategic assets we all possess is human perception — our innate ability to recognize patterns, and use what we might otherwise consider to be noise to improve our judgment.

For this informal session, you are the panel. Paul will serve as a facilitator for all attendees to discuss and explore how the data we look at every day, and the new data we all gain from the conference itself, can be seen in a new light.