Climbing Out of the Privacy Hole

While the digital advertising industry continues to prosper, a tide of skepticism over data use is mounting against it. In a world of third-party cookie blocking, pending regulation and overt media criticism, how can advertisers and media companies ensure the data that fuels superior analytics and targeted marketing is still available? Jules Polonetsky, Director and Co-Chair of the Future of Privacy Forum , says the digital advertising must make the case directly to consumers and explain that we’re on their side – in other words, change the topic of discussion from “Do Not Track” to “Why We Track.”