Chats, Stats and Creatives
November 19, 2012—3:10 pm
Football fans are no longer content to share their thoughts about their favorite team with those within earshot – they want everyone on the web to know. As these fans turn to the second screen to be heard, advertisers can take “in game” messaging to a new level. Sanjit Atwal, Co-Founder and CEO of Squawka will share how the second screen is creating all new sorts of bespoke creative opportunities.
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