Campaign Efficiency and Team Structure
August 20, 2014—4:10 pm
A star player is nobody without his team. Learn how to bolster your campaigns by strengthening your ad ops team. Topics to be discussed include:
“1. Team Structure – Sales through fulfillment
2. Campaign booking efficiency: Booking line items for a responsive site; booking single vs. double density mobile creative
3. Rich media strategy – Pricing, Homepage roadblocks, IAB rising star run of site media
4. Forecasting – YieldEx
5. Order Management Systems: Efficiencies and difficulties integrating new systems; Automated insertion orders (YieldEx Direct, iSocket, ShinyAds, etc…)”