With Audience Extension You Never Have to Say ‘I’m Sorry’

March 05, 2013—3:45 pm

Your sales person closes a big deal with a top client and says “Let’s deliver it…whatever it takes!” Imagine a day where you never have to say “Sorry, we can’t.” Publishers are finding audience extension to be a lifesaver, especially as advertisers request more and more sophisticated ad solutions. Discover how publishers are fulfilling campaign objectives and exceeding goals while capturing bigger budgets using audience extension for display, mobile, video, social and integrated sponsorships. Speak with the Audience Accelerator team from Rocket Fuel about how data, combined with programmatic buying, are helping publishers save time and infrastructure while increasing revenue and differentiating themselves from the competition.