App Revenue Ops: Making Money and Growing Simultaneously

As web publishers further finesse their mobile strategies, it’s intriguing to examine how mobile gaming studios have flourished in the field. Backflip Studios’ Silvia Travesani will explain how interrelated app promotion and monetization are for most game developers because they use the ad inventory in some of our apps not only to monetize through third party advertising but also to promote other games, generate revenue through in-app purchases and grow audience. She will speak to what ad ops can take away from mobile games’ trials and travails, cross-platform planning and measurement, and how understanding the lifetime value of a user opens up doors.