Alternative Monetization Tricks: What We Can Learn From Mobile-First Publishers

The digital world is in perpetual motion. Audiences are crossing the chasm from online to mobile in droves. Today’s “traditional” publishers have an opportunity to re-write history by emulating some of the fundamental revenue tactics leveraged by the savviest mobile-first publishers. For them, meaningful mobile revenue isn’t tomorrow’s discussion – it’s today’s reality.  In this session, AdColony’s Nikao Yang will introduce a video-centric slant on alternative monetization concepts centered around ARPU/RPU and lead an open forum to discuss how minor product tweaks can yield major results.