Agency Eye for the Pub Side

As creative development increasingly squeezes its way into ops’ wheelhouse (ahem, native), there’s much insight to be gleaned from agency folk – particularly those who have done their time on the publisher side, like Pam Statz, Technology Resources Manager at Wieden + Kennedy. In this special session, she’ll relate her experiences building custom advertiser sites and products for Wired, and now at W+K. With her W+K colleagues Michael Gersten, Head of Integrated Motion and Prototyping, and Motion Designer Jeff Ackley, they’ll discuss how embracing new technology can take campaigns to the next level, and share what publisher revenue strategists can take away from their creative agency cousins.