Over the past three years, publishers in the U.S. and U.K. have learned valuable lessons by experimenting with technology to maximize their ad revenues. These lessons can help Australian publishers avoid the pitfalls of the new display ad landscape and realign their strategies around it. In this keynote, Ben Barokas, Admeld’s Co-Founder & CRO will discuss what pays and what doesn’t when it comes to taking the technology leap from basic ad network optimization to exchange-based trading, data management, Real Time Bidding, and more.
About the Sponsor
Yield Optimization for Premium Publishers
AdMeld helps the world’s top publishers maximize their ad revenues and sell every impression smarter, safer, and on their own terms.
About the Speaker
Co-founder and Chief Revenue Officer, AdMeld
Ben oversees the company’s worldwide sales and operations efforts. Prior to founding Admeld, Ben was Vice President of Advertising for JumpTV. He also spent 6 years at AOL in a variety of online advertising leadership positions including senior manager on the team that developed and launched the AOL video platform.
Ben serves on the IAB’s Networks and Exchanges Committee and is a regular industry speaker on monetization strategies for premium online publishers, yield optimization, data, and Real Time Bidding (RTB).