Adi Orzel, CEO at Matomy Market and Matomy Media

About the Session

The Ad Network Evolution – From a Media Seller to a Dominant Technology-based Market Maker

In the highly fragmented display ecosystem of the past two years, many have forecasted the death of ad networks. In reality, through vertical integration across the industry value chain, ultimately offering a comprehensive set of technologies and services, ad networks have reinforced their position as a vital direct partner for both publishers and advertisers. Adding to that the ability to complement their media buying and selling activity through the ad exchanges, ad networks continues to be the dominant model in the industry. 

About the Speaker

Adi Orzel, CEO at Matomy Market and Matomy Media

Online marketing executive with broad experienced in online media buying, selling, optimization and affiliate marketing. Currently CEO and co-founder at Matomy Media and Matomy Market, part of the Matomy Media Group. Matomy Media (formerly XTEND) is a global display advertising network offering premium sites and channels to advertisers and agencies focusing on performance and direct response. Matomy Market (formerly Adsmarket) is a leading global Affiliate Network. Managed all online media and affiliate marketing activities at Random-Logic (888.com), a world leader in online advertising. Acted as VP Business Development at Soho Digital Interntional a leader in contextual and behvioral marketing.