Ad-Juster Breakout: Identify and Eliminate Performance Obstacles in Digital Ad Operations

In this session we will cover several common issues facing the modern ad operations team today. We will analyze several key phases of the ad campaign cycle including early testing, live pacing and performance monitoring, real-time discrepancy adjustment, and end of month billing and invoice preparation. Our core focus will be on improving efficiencies, shortening time latencies, reducing manual errors with automation, and improving book-to-billed ratios by providing revenue uplift through narrower make-good gaps. Our approach, currently utilized by over 100 digital publishers and networks for over 5 years, will identify solutions to several areas ad operations teams currently struggle in the ever increasing complexity of premium guaranteed display, video, and mobile ad delivery.