Ad-ID – The Foundation of Cross-Platform Measurement, Operations and Administration

Harold Geller, Chief Growth Officer of Ad-ID, will discuss why this is a historic juncture in our supply chain’s history; Advertisers, agencies and media outlets are looking to improve cross-platform measurement, increase speed and efficiency in the production process, enable multi-platform campaigns and reduce cost, while enabling interactivity and address-ability. The universal adoption of Ad-ID is the greased lightening that our ecosystem needs.