If you’re working on executing a preferred deal in the programmatic market, there’s a pretty strong chance a Deal ID will play a big part in making it happen. Without Deal IDs, it’s hard to imagine private marketplaces being able to scale the way they have. With a PMP, you…
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Back in August of 2016, the Google Webmaster Blog announced that come Jan. 10, 2017, “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” A little cryptic, no? Google was really taking aim at a variety…
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In the relatively brief amount of time since digital publishers have adopted header bidding en masse, the header has become jam-packed with demand partners. With new header solutions being built each day, publishers are now wondering how to manage—from who to let into their header to what criteria is available…
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Last June, a major revenue guy from Medium spoke at AdMonsters’ Ops conference, laying out a fascinating native advertising model transacted on a time-spent basis. It was a bold plan that sparked a great deal of conversation throughout the event.So you can imagine I was disheartened when reading Ev Williams’…
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One of the lessons 2016 has taught us is that there's a difference between "unpredictable" and "unexpected." That's as true in digital media and ad tech as it is anywhere else. Retracing steps, you can look back and make sense of how we got here. It's just been a slightly…
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Read Part I here and Part II here.So you want to set up a PMP. The conversation typically goes like this:1. The Advertiser reaches out to a supply partner and says it wants to set up a PMP. Advertisers find supply partners in a variety of different ways—some use comScore,…
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Read Part I of this series here.There's an old saying: If you take someone's money, you have to do what they say.The big five agency holding companies control a significant portion of the world's media spend, and if someone on the sell side wants to make money in the ad…
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The fact that publisher revenues are under siege from a number of sources isn’t exactly news. Users are abandoning desktop in droves, continuing the progression from print dollars to digital dimes to mobile pennies. Remaining desktop users are blocking ads with increasing regularity. Companies like Facebook, the dominant source of publisher…
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When the Trustworthy Accountability Group (TAG) released its best practices for malware scanning in October, anyone seeking a more secure advertising supply chain would have been eager to read through the first-of-its kind, 16-page document. In a quest to outline basic malware scanning processes,TAG delivered plenty of suggestions about when…
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It may sound like a joke, but Index Exchange has been coordinating trips to Toronto for numerous major publishers and DSPs to meet their squad of 200 engineers. Many a wiseacre would comment they’d rather avoid engineers entirely than travel long distances to meet them, but Index Index Exchange President…
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