OPS Markets in London on February 9 is the place to get involved in the discussion. Right now there’s no hotter topic in the operations community than Privacy and the impending hammer coming down attached to the ePrivacy Directive. OPS Markets London at Grange Tower Hill will feature a panel…
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As we tick away the final days of 2011, hopefully you're planning your New Year's Eve party and not stressing out about yield management in 2012. Over here at AdMonsters, we're pondering the year to come for the ad operations community, and the first step is to examine what happened in…
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Recently the AdMonsters Professional Services team – Kevin LeFew, Zach Morgan and I – had the opportunity to head down to Charlottesville, Va., to speak with a class at the University of Virginia’s McIntire School of Commerce. Having spent my college years at UVA (and McIntire, in particular), I jumped…
Read MoreI've heard from numerous publishers that they are regularly overbooked when it comes to video ads; some ad ops teams are actually seeking out ways to drive more video traffic on their sites. Overbooking has become an unwanted trend as video exploded this year ($2 billion in spend!), but the…
Read MoreOPS Mobile - Build the Mobile future Mobile is not an extension of the web. It's a redefinition.OPS Mobile will show you how advertising will never be the same. The landscape for online advertising is no longer just the 'terrestrial' or PC-based internet – it now includes a much broader…
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The AdMonsters US Content Team, Gavin Dunaway and Maria Tucker, are excited to bring you this live blog from AdMonsters OPS Mobile at NYC's Metropolitan Pavilion. Stay tuned to see what's rocking the mobile ad world! GD8:30 – Sipping a piping hot cup of coffee, nibbling on a croisant and watching…
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I don’t know what to expect when I load the Sonar app on my iPhone and click on the WIRED holiday pop-up store in Times Square, NYC. Lo and behold, numerous names instantly appear, all of them in my general proximity. My Facebook, Twitter and Foursquare accounts are hooked into…
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According to FreeWheel's recently released "Video Monetization Report" for third quarter 2011, short-form video (under 5 minutes) and mid-form video (over five, less than 20) have a primetime interval of 1 p.m. to 4 p.m, while long-form episodic video (over 20) has a primetime that mimics television – 8 p.m.…
Read MoreOPS Dinner - Strengthen the foundations of online advertising To provide continuity and foster ongoing relationships among our members between our bi-annual conferences, AdMonsters hosts regular Members Dinner events in cities around the U.S. and in Europe. AdMonsters Dinners are informal, fun, social events - a great way for members to…
Read MoreOxford is a city that promises to broaden the mind. My thoughts on what makes a great publishing business were certainly enlightened by Greg Taylor, one of the keynote speakers at the AdMonsters Publisher Forum at Oxford. Greg has his Doctorate in Economics and is a research fellow at the…
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