After months of negotiations, the Kids Online Safety Act (KOSA) secured support from over 60 backers for a comprehensive bill to expand online protections for children. It could pave the way for the most significant congressional effort in decades to regulate tech companies.
Read MoreAdMonsters February 15, 2024 Well Actually, Revenue and Content Diversification Are Essential for Publisher Survival At the end of last year, The Guardian US launched a new health and wellness vertical, "Well Actually," to increase engagement with its existing audience rather than focus on growing its audience size further.…
Read More
At the end of last year, The Guardian US launched a new health and wellness vertical, "Well Actually," to increase engagement with its existing audience rather than focus on growing its audience size further. To do this, they are broadening their content offerings in the US to provide more reasons…
Read More
The IAB Tech Lab released a report analyzing the pitfalls of the privacy sandbox, even warning Google to postpone Cookie Deprecation. However, Google has some words for the critics who are playing down its privacy-compliance tactics. The question remains, what's the bet move for all industry players to thrive?
Read More
Shay Brog, CEO, Burt Intelligence, shares five ways publishers can actually use AI to drive user engagement and traffic while simplifying operations.
Read More
Google's IP Protection is a proposed feature that blocks websites from tracking users' digital lives. Some advertisers have raised concerns about the potential impact of IP Protection on ad targeting and measurement. Location-based targeting will take a hit, which for some advertisers means more than just retargeting users' mobile devices…
Read More
2023 was a trying year for the programmatic supply chain, at least from a PR point of view. But despite the challenges, the open markets are still a vital lifeline for publishers that can’t afford to maintain a dedicated sales force, and its revenue is still predicted to grow. What…
Read More
After several delays that had many wondering if it would ever happen, Google finally pulled the trigger on its plan to deprecate third-party tracking cookies in its Chrome browsers. Today, Google has implemented Tracking Protection for 30 million Chrome users, or about 1% of its user base. Is this a cataclysmic…
Read More
In 2020, AdMonsters launched the Wrapper Newsletter. Our aim: To summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. This list is a compilation of readers' favorite Wrapper stories from 2023.
Read More
AdMonsters YOY traffic has grown immensely. To mark this milestone, we're sharing a list of some of the most-read AdMonsters articles from 2023. From the challenges of Seller Defined Audiences, to data monetization in an era of ID deprecation, to a path to net zero, to how publishers can safely…
Read More