Everyone in the publishing industry is interested in watching The New York Times v. OpenAI. The New York Times filed a suit against the AI pioneer, claiming that ChatGPT was trained on its content, violating its copyrighted materials. OpenAI said there’s more to the story than meets the eye and…
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AdMonsters writer, Susie Stulz, has been reading Traffic, Ben Smith’s book on the start of Gawker, HuffPost, and BuzzFeed. The 2000s were heady days for “new media.” Its founders, ambitious and audacious in equal measure, figured out early on that sites that attract the most traffic win. Scorning traditional media,…
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With a career covering the gamut of every aspect of ad tech, Glenda Bautista-Baker, Senior Director of Product, PMC, is a shapeshifter of sorts. Whether it's the sales side, product, or data analytics, Glenda developed a bird-eye view of the ecosystem. This experience has made her a unique problem-solver. In honor…
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In ad tech, artificial intelligence is used for predictive modeling and real-time campaign optimization. DSPs use the technology to determine winning bids, and the sell-side uses AI to organize and tag inventory. However, these days, there's a new kid on the block that has the streets watching. Generative AI took…
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According to the IAB/PwC revenue report for 2022, the digital advertising sector dodged a bullet. “In 2022, the digital advertising industry showed resilience in the face of a strained economy, with ad revenues year-over-year securing double-digit growth and totaling over $200 billion for the first time,” its authors write.
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Post News, a social media site recently launched to the public, addresses that toxicity head-on. It invites users to "follow, share, support, and interact with diverse voices on topics you care about and join smart conversations without the toxicity." Civility is a key theme.
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The White House and the European Commission started their first official meeting to discuss the development of AI technology. It is the start of a partnership and research initiative to speed up AI tech's evolution and establish regulations.
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A residential IP proxy network is a network that pays consumers to share their Internet. The network then re-sells those consumers’ residential IP addresses to its customers — companies or users who want, for whatever reason, to appear as if they’re residential IPs within a specific region.
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“Now the Supreme Court is poised to reconsider those rules, potentially leading to the most significant reset of the doctrines governing online speech since U.S. officials and courts decided to apply few regulations to the web in the 1990s,” The New York Times reports.
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While we can pat ourselves on the back for sparing advertisers and publishers from the threat of ad fraud, the consumer still suffers considerable risk and financial losses. TAG's recent research reveals an urgent need for education to protect both consumers and businesses from criminal activity in the supply chain.…
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