Search results for apachesolr_search/video overlay

36 Results

Is Shoppable TV The Future Of Consumer Purchasing?

In a session at Ops NYC, “Shoppable TV: Shaping E-commerce's Future with Unique Consumer Experiences,” moderated by Marika Roque, Chief Innovation Officer & Chief Operating Officer for KERV and featuring Miles Fisher, Senior Director Ad Platforms & Growth Sales for Roku, and Amie Owen, US Head of Commerce for Universal…

Read More

Capitalizing on Your First-party Data With Interactive Content to Increase Engagement and CPMs

With the third-party cookie near death and privacy regulations ratcheting up, publishers have many challenges ahead. We spoke with Will Hathaway, Head of Strategic Business Development at Ex.Co to learn about how his company helps publishers face those challenges head-on by leveraging content experiences to increase engagement, revenue, and CPMs…

Read More

Brand Safety: Tools Will Drive Transparency

"As fun as it is to joke about blocklists, if we’ve learned anything over the past few months, it’s time publishers stop complaining and laughing over brand safety horror stories. We need tools to get the transparency we need—and truly connect with our counterparts on the buy-side when it comes…

Read More

PubForum Scottsdale: The Wonderful World Of Workshops

On the last day of AdMonsters Publisher Forum Scottsdale when publishers went into their workshop groups to explore the issues affecting them in their day-to-day—it was sort of a cross between a support group and a brainstorm on steroids. Topics included "Optimizing Your DMP," "Selling the Data," "Privacy Regulations," "Programmatic…

Read More

7 Best Practices for Better Mobile Ads

Increasingly, mobile isn’t just consumers’ first choice for media, but their only choice. Consider that 61% of Gen Z consumers believe watching videos on a phone is “as good as watching TV.” And, according to recent research from Zenith, consumers are expected to increase their mobile internet usage to 930…

Read More

AdMonsters PubForum Miami: The Live Blog

In front of us, the PubForum main room dais. To our right, a palm-tree-lined waterway where someone else’s yachts are docked just beyond arm’s reach. Must be AdMonsters Publisher Forum in Miami, at the luxurious Eden Roc resort! If you’re here with us, hopefully you brought your most outrageously casual…

Read More
1 2 3 4