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ADM-NL-20240314-ADM-Weekly

AdMonsters March 14, 2024   35 Women Leaders in Ad Tech Share Insights for International Women’s Day  The challenges women face in ad tech are universal, transcending specific roles or tenure in the industry. The future of ad tech is intertwined with the pursuit of diversity, as having manifold perspectives…

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Privacy Sandbox: What’s Wrong With Video?

You all know about the back and forth this past month that started with the extensive report the IAB Tech Lab released criticizing Google’s Privacy Sandbox. Though in all the summaries and hot-takes, video still hasn’t been getting enough attention and it’s an area that needs the most work ahead…

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ADM-NL-20240307-ADM-Weekly

AdMonsters March 7, 2024   The Dawn of Hedged Gardens: The Evolution of Data Collaboration The concept of 'Hedged Gardens' emerges from the limitations of Walled Gardens. Unlike a walled environment, Hedged Gardens allows for controlled data collaboration between different entities. These environments are meticulously designed with 'hedges' - not…

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Can Privacy and Performance Co-Exist Within the Privacy Sandbox?

The digital advertising landscape is undergoing a monumental shift towards privacy-first practices, underscored by the Privacy Sandbox initiative and the critical findings from the “IAB Tech Lab's Privacy Sandbox: Fit Gap Analysis for Digital Advertising." It paints a picture of an industry at a crossroads, facing the challenge of reimagining…

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Family Matters: Unlocking the Co-Viewing Goldmine

Future Today's Vikrant Mathur and Jennifer D'Alessandro explore CTV’s untapped goldmine: co-viewing — family programming for marketers. Gone are the days of isolated viewing on tiny screens. Consumers are returning to their living rooms and indulging in the big-screen experience as a full-blown family affair.

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Enabling Data Collaboration as Cookies Crumble: An AdMonsters Q&A With Lotame’s Alexandra Theriault

With the decline of third-party cookies, data collaboration platforms might be the industry’s answer to improving data’s value. In this Q&A, Alexandra Theriault, Chief Growth Officer, Spherical at Lotame, shares how organizations can leverage data collaboration to access, analyze, and activate data. The tech company recently expanded the offerings for its…

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🌯 OpenAI to Judge: The New York Times Hacked Us

Everyone in the publishing industry is interested in watching The New York Times v. OpenAI. The New York Times filed a suit against the AI pioneer, claiming that ChatGPT was trained on its content, violating its copyrighted materials. OpenAI said there’s more to the story than meets the eye and…

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