AdMonsters March 28, 2024 AdMonsters Ops Reveal: James Rosewell on Disrupting Digital Monopolies and the Future of Online Privacy In our quest for the perfect keynote speakers for AdMonsters Ops, we wanted industry leaders who were not afraid to expose what's going on behind the curtains, and James Rosewell…
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If you’re an iOS user, you may have noticed that the pre-roll ads you see on YouTube are of the lowest possible quality. These low-quality ads directly result from users Safari browsers blocking all third-party cookies. This is the tradeoff we all face: privacy vs. low-quality ads.
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Our industry believes the fact that generative AI algorithms can analyze vast amounts of data and generate ad content personalized to individual users is a good thing. But how do consumers feel about all of these AI-powered experiences?
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In the high-stakes world of ad tech, strategic mergers and acquisitions can redefine the ecosystem. One such transformative move is Aditude's recent acquisition of CPMStar, a key player in the gaming advertising space.
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The EU AI Act is the world's first comprehensive law regulating AI and Lawmakers in the European Parliament expect implementation by the end of the year. The law adopts a horizontal, risk-based approach applicable across various AI development sectors.
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AdMonsters March 14, 2024 35 Women Leaders in Ad Tech Share Insights for International Women’s Day The challenges women face in ad tech are universal, transcending specific roles or tenure in the industry. The future of ad tech is intertwined with the pursuit of diversity, as having manifold perspectives…
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The challenges women face in ad tech are universal, transcending specific roles or tenure in the industry. The future of ad tech is intertwined with the pursuit of diversity, as having manifold perspectives is essential for propelling this innovative industry to new heights. In honor of International Women’s Day, we…
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Future Today's Vikrant Mathur and Jennifer D'Alessandro explore CTV’s untapped goldmine: co-viewing — family programming for marketers. Gone are the days of isolated viewing on tiny screens. Consumers are returning to their living rooms and indulging in the big-screen experience as a full-blown family affair.
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Everyone in the publishing industry is interested in watching The New York Times v. OpenAI. The New York Times filed a suit against the AI pioneer, claiming that ChatGPT was trained on its content, violating its copyrighted materials. OpenAI said there’s more to the story than meets the eye and…
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The concept of 'Hedged Gardens' emerges from the limitations of Walled Gardens. Unlike a walled environment, Hedged Gardens allow for controlled data collaboration between different entities. These environments are meticulously designed with 'hedges' - not impenetrable walls - symbolizing the balance between data privacy and data utility.
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