This January 15, people across Iowa will gather to caucus, officially kicking off the 2024 election cycle. Political campaigns and PACs are expected to pour $10 billion into political ads in an attempt to sway voter behavior. Much of that will be spent online. We already see troubling issues on…
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The scales have tipped, and programmatic has become more of a liability than an asset. Last year, Bloomberg News made headlines when it announced it was pulling the plug on open programmatic, citing bad ads and the impact they had on the reader’s experience. We surveyed 250 consumers about the…
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From 2022 to 2023, GeoEdge monitored and analyzed billions of live advertising impressions across premium websites, apps, and SSPs to assess the overall ad quality in today’s digital ecosystem. The results, published in GeoEdge’s Q1 Ad Quality Report are worrying, which is why Yuval Shiboli, Director of Product Marketing is…
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The battle for brand safety is on because bad actors are more creative than ever with their ad fraud tactics. It's time for clean sweeps of your sites because ad fraud and malvertising schemes are amiss. They are setting traps to sell your consumers' data, ultimately affecting your credibility as…
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The people have spoken: There are too many ads on the internet. So many, in fact, that it drives consumers to install ad-blocking software on their desktops and mobile devices. This often drives publishers to write off ad-blocking audiences as lost traffic. But provided with the right incentives, like less…
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A new study released by AAX: Why Block Ads? Behind User Reasons and Motivations, sifted through years of data on internet behavior collected by GlobalWebIndex (GWI). The goal? Getting to know more about ad filterers, a large demo defined by GWI as “selective ad-blocking users” a.k.a. folks who have installed…
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The surge in digital media consumption continues. Ad spend is flowing freely beside the traffic stream. But unfortunately, to the dismay of publishers and advertisers alike, ad block usage is on the rise. But ad blockers are becoming ad filterers — the 95% of all ad-blocking users who have an ad…
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Powered by: July 27, 2021 NAI Wants Consumers Email to Opt Them Out of Hashed Email Tracking What Are the Primary Motivations for Ad Blocking? To Survive, Radio Diversifies Rev Streams Around the Water Cooler NAI to Consumers: Give Us Your email, We’ll Opt You Out of Hashed email…
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Powered by: July 13, 2021 FLoC Trial Ends, Results Go Private USA Today Launches Regwall, But For Who? How Different Generations Approach Ad Blocking Biden to Big Tech: Bye, Bye, Bye Around the Water Cooler FLoC Testing Concludes, Results To Be Unknown Image sourced from Chrome Origin Trials The…
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Powered by: March 30, 2021 The Next CTV Land Grab: A Peloton Screen? The Future of CMS Could User Panels Be a Panacea for Digital Identity? Around the Water Cooler The Next CTV Land Grab: A Peloton Screen? Image sourced from Peloton The virus that shall not be named…
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