The Privacy Sandbox launched a polarizing debate even before Chrome enacted its Tracking Protection feature on 1% of its audience. Notably, The Trade Desk refuses to participate in the Privacy Sandbox initiative. The DSP called out big G, stating, "Google is self-serving and sandbox solutions are inadequate."
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During a panel titled "The Future of Addressability: The Portfolio View," Anthony Katsur, CEO of IAB Tech Lab, sat down with Shobha Doshi, SVP of Programmatic Strategy & Operations at Raptive, Ryan McConville EVP of Ad Platforms & Operations at NBCUniversal, and Mike Nuzzo, SVP of Hearst Data Solutions at…
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The UK Online Safety Act imposes a "duty of care" on any platform or service that's used or accessed by UK citizens. Duty of care means that media and social media companies will be held responsible for any harmful content on their sites.
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In August, background actors told reporters that Hollywood studios started creating AI scans of them, without making it clear how those scans would be used. Their union wanted ironclad veto power over “digital doubles,” and minimum pay rates when AI is used to create an actor’s digital likeness.
Read MoreAdMonsters August 31, 2023 Data Monetization in the Era of ID Deprecation: Best Practices to Pivot and Evolve Your Data Strategy When it comes to evolving data monetization, some publishers are blessed with substantial strong quality 1P signals, while others rely more heavily on cookie-based identity, with limited access…
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In an auction to purchase MediaMath, Infillion emerged as the highest bidder with a whopping $22 million bid. According to Business Insider, Infillion plans to restore the DSP, recruit former MediaMath employees, and seek out former clients such as Macy's, Sanofi, and Staples.
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An accessibility barrier is anything that stops someone from completing a task online or forces them to get help, find a workaround, or spend an undue amount of time or effort doing the same thing as someone without a disability.
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In his session at PubForum Coronado, Jared Collett, Sr. Director of Ad Operations at Major League Fishing, defined ChatGPT as an AI language model developed by OpenAI. While experts still have a lot of experimentation, testing, and regulation ahead for ChatGPT and other generative AI applications, the benefits are undeniable.
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During his keynote, “How AI is Reshaping Media Buying and Selling,” at the AdMonsters Ops Conference, Mark Sturino, VP, Data and Analytics, Good Apple will share how media agencies and publishers can best incorporate AI to solve challenges from ad effectiveness and consumer engagement to brand safety and cross-device targeting.
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From 2022 to 2023, GeoEdge monitored and analyzed billions of live advertising impressions across premium websites, apps, and SSPs to assess the overall ad quality in today’s digital ecosystem. The results, published in GeoEdge’s Q1 Ad Quality Report are worrying, which is why Yuval Shiboli, Director of Product Marketing is…
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