Search results for apachesolr_search/steven gold

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ADM-NL-20240208-ADM-Weekly

AdMonsters February 15, 2024   Well Actually, Revenue and Content Diversification Are Essential for Publisher Survival At the end of last year, The Guardian US launched a new health and wellness vertical, "Well Actually," to increase engagement with its existing audience rather than focus on growing its audience size further.…

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What Is the IAB’s Podcasting Buyer-Seller Checklist?

The idea to create the checklist first came up in an IAB Audio Committee meeting during which Brittany Clevenger, Senior Director of Audio Partnerships at top podcast advertiser BetterHelp, made a simple but powerful point about the need for information sharing within the podcast industry that became the checklist’s guiding principle.

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ADM-NL-20231102-ADM-Weekly

AdMonsters November 1, 2023   The State of Digital Identity: A Long Road Ahead, But Industry Thrives Through Innovation Approximately four years have elapsed since Google sent shockwaves throughout the advertising sector by revealing its intention to phase out third-party cookies. Now, the industry is prepared for the incoming industry…

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