Sitting beachside at the Yahoo Cabana at Possible, we had a very in-depth conversation with Roodman about targeting and addressability. He assured us that Yahoo DSP's upcoming developments will prioritize measurement. But before diving into that, let's explore how Yahoo's Identity Solutions are expanding into CTV.
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Twenty-twenty was a pivotal year for digital advertising. Reeling from George Floyd's death, media and advertisers committed to inclusion, including promises to spend at least 2% of ad dollars with diverse-owned publishers.
Read MoreAdMonsters April 18, 2024 What Is the American Privacy Rights Act (APRA) of 2024? On April 7, 2024, Chairs Cathy McMorris Rodgers (R-WA) and Maria Cantwell (D-WA) jointly introduced The American Privacy Rights Act (APRA.) If passed, this legislative proposal would establish a federal privacy framework that would disrupt…
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Discover how John Osborn, Director of Ad Net Zero USA, aims to align the advertising industry with sustainability practices. This AdMonsters Q&A explores his dual passion for advertising and environmental responsibility, emphasizing actionable steps towards achieving net zero emissions in ad tech.
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Last year, Possible emerged as the first conference to headline AI, and this year, it extensively focused on the application of AI. The event united diverse viewpoints across media, communication, ad tech, and MarTech industries. Stepping away from New York and immersing ourselves in a new environment with varied perspectives…
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Scope3 and Sharethrough have responded to the challenge by developing GMP+, a groundbreaking solution integrating placement-level data into Sharethrough's platform. This innovative approach allows buyers to purchase green media products at the placement level. In addition to features like MFA blocking and high carbon website blocking, GMP+ also enables blocking…
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In a world where the green of cannabis meets the red tape of regulation, Kate Lavin, Editorial Director at Marijuana Business Daily (MJBizDaily), cultivates a unique blend of compliance and creativity. Balancing on the ever-shifting ground of advertising rules, Lavin's savvy lies in her ability to grow MJBizDaily's reach while…
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The Top Women in Media & Ad Tech Awards Gala will be co-located with the AdMonsters Ops Conference on Monday, June 3 at the Metropolitan Pavilion in New York City. The gala will take place in the evening, immediately following day one of the conference. To purchase tickets to the…
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What happens when an AI company uses all of the English text on the Internet to train its chatbots and still needs more data? Five New York Times reporters found that AI companies—Open AI, Google, Meta, among others—will do whatever it takes to tap into ever-greater data pools, even if…
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BrandDiscovery allows brands to target their CTV ads based on the emotions of specific scenes within TV shows. We sat down with Peter Crofut, Wurl's VP of Business Development for Agencies and Brands and Matthew Kramer, Head of Brand Investment at Media.Monks discuss BrandDiscovery and the potential to redefine the…
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