A group of publishers logged onto their ad account, seemingly attaining millions of ad dollars in minutes. After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. The error was a brief server anomaly at Pubmatic.
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If you’re an iOS user, you may have noticed that the pre-roll ads you see on YouTube are of the lowest possible quality. These low-quality ads directly result from users Safari browsers blocking all third-party cookies. This is the tradeoff we all face: privacy vs. low-quality ads.
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In the high-stakes world of ad tech, strategic mergers and acquisitions can redefine the ecosystem. One such transformative move is Aditude's recent acquisition of CPMStar, a key player in the gaming advertising space.
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AdMonsters March 21, 2024 A Privacy-Focused Ecosystem With Diminished Data Quality: Insights From IAB State of Data Report 2024 The IAB releases its State of Data Report every year to understand how the industry is tackling data evolution. This year's study reveals that the digital advertising industry has acknowledged…
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To say that Reddit's IPO is causing a stir is an understatement. Part of that excitement is due to generative AI. Google and other AI companies are just itching to get their hands on Reddit's vast pool of user-generated content to train its models.
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Last Wednesday, The House passed a bill demanding that ByteDance sell TikTok to another owner or the government will pull the plug for its 170 million users based in the U.S. According to The Wall Street Journal, the bill blindsided TikTok executives.
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AdMonsters March 7, 2024 The Dawn of Hedged Gardens: The Evolution of Data Collaboration The concept of 'Hedged Gardens' emerges from the limitations of Walled Gardens. Unlike a walled environment, Hedged Gardens allows for controlled data collaboration between different entities. These environments are meticulously designed with 'hedges' - not…
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The challenges women face in ad tech are universal, transcending specific roles or tenure in the industry. The future of ad tech is intertwined with the pursuit of diversity, as having manifold perspectives is essential for propelling this innovative industry to new heights. In honor of International Women’s Day, we…
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Future Today's Vikrant Mathur and Jennifer D'Alessandro explore CTV’s untapped goldmine: co-viewing — family programming for marketers. Gone are the days of isolated viewing on tiny screens. Consumers are returning to their living rooms and indulging in the big-screen experience as a full-blown family affair.
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As cookies make open web advertising more complicated, the big tech platforms, especially Google and Meta, are using AI to make buying ads on their platforms easier than ever before. The good news for publishers, though, is that they, too, can use AI to make reaching their highly valuable audiences…
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