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The Dawn of Hedged Gardens: The Evolution of Data Collaboration

The concept of 'Hedged Gardens' emerges from the limitations of Walled Gardens. Unlike a walled environment, Hedged Gardens allow for controlled data collaboration between different entities. These environments are meticulously designed with 'hedges' - not impenetrable walls - symbolizing the balance between data privacy and data utility.

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ADM-NL-20240125-ADM-Weekly

AdMonsters January 25, 2024   In 2024, the Retail Media Revolution Is Here Data is at the heart of the retail media revolution — not as cold numbers but as the lifeblood of personalized experiences. Every swipe, click, and step tells a story, guiding brands to create not just campaigns,…

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ADM-NL-20240118-ADM-Weekly

AdMonsters January 18, 2024   The FTC’s Push for Privacy: Setting the Stage for Federal Regulation and AI's Future A recent study, by data compliance tech company, Compliant,  revealed that 90% of publishers shared consumer data with third parties without consent. It's high time publishers and ad tech companies prioritize…

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