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🌯 Planet Fitness’ Retail Media Plans; #DEMOLISHDEI Controversy; Google’s Ad Team Layoffs; TTD CEO Privacy Sandbox Concerns

Planet Fitness decided now is a good time to take on Amazon’s advertising business. Well, hardly, but in early January, the company announced the launch of a multi-channel media network, PF Media Network. Its goal? “To connect advertisers to Planet Fitness members, in-club and digitally across channels, to drive awareness…

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What Does Amazon’s Ditched Ad Server Mean For Its Ad Business?

In Q2 2023, Amazon's advertising services business generated an impressive $10.68 billion, reflecting a 22% increase from the previous year. Although the closure of the ad server raises questions about potential reasons, speculations include regulatory privacy policies or a strategic shift toward AI and machine learning. Amazon's updated ad-server privacy…

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