The following is a transcript from Brian Monahan's keynote presentation, "Success In the Post-Audience Era," presented at the Sonoma Publisher Forum. I love coming to AdMonster's events, I really do. I feel like it's where all the breathless hype and hot air in our industry gets made real. Knowing that is…
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As I mentioned in the first part of this wrap-up of the Publisher Forum: Sonoma and the Native Advertising Summit, questions surrounding native seem to spring eternal: do utilitarian campaigns perform better than ones that are simply entertaining? As publishers and brands get bolder and wiser, we’ll have much more…
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Carve it into a tree, with a heart circling the acronyms: DM+NA.Digital media and native advertising – absolutely made for each other. The most perfect pairing since peanut butter met jelly; a more powerful coupling than Beyonce and Jay-Z; more notorious in the digital advertising ecosytem than Bonnie and Clyde.…
Read MoreAh, Sonoma! Your vineyards so lush, your sun so spicy, your breeze so cold. The Monsters have assembled and after some wine-fueled fracas on Sunday night, we're ready to roll with the Publisher Forum Sonoma agenda. First up, Brian Monahan, EVP and Managing Partner at MAGNA GLOBAL, describing the post-audience…
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Well, the moment is almost here, when the AdMonsters community gathers for yet another week of industry-leading discussion, networking, wine, good company, and more wine. This time around, we’ll be in Sonoma for our 29th Publisher Forum. And it’ll be a packed house at the Lodge at Sonoma Renaissance Resort &…
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We're Making Waves Our Publisher Forum in Sonoma, Calif., is coming together nicely; we've secured a stellar batch of industry leaders for our keynotes and sessions, including, Method, Inc.'s Paul Valerio, Former Cheezburger CRO and startup analyst Todd Sawicki, BuzzFeed's Eric Harris, and MAGNAGLOBAL's Brian Monahan.We've also opened up registration…
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MAGNAGLOBAL's Brian Monahan is no stranger to the digital advertising world; in fact, some may even call him one of its pioneers. From laying the groundwork for some of digital advertising's earliest practices and standards to co-founding the San Francisco Bay Area Interactive Group in 2004, Monahan is an original…
Read MoreThe Metropolitan PavilionBreaking News & UpdatesOPS: Markets was a huge success. Thank you to everyone who attended and our sponsors for supporting AdMonsters.Speaker and Session Lineup - Take a look to remind yourself.A unique, one-day conference for digital advertising leaders focused on operational excellence in an audience driven marketplace.About OPS:…
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