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5 Financial Best Practices for Publishers

April is financial literacy month, which for those of us in digital advertising might raise the question: What does financial literacy entail for publishers? The key is understanding all the data surrounding ad buys to ensure publishers know exactly what they're selling and receiving in return, reconcile discrepancies between their…

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ADM-NL-20240208-ADM-Weekly

AdMonsters February 8, 2024   Black History Month Spotlight: 8 Industry Shapers in Ad Tech & Digital Media In honor of Black History Month, we spoke with eight Black digital media and advertising professionals to learn from their accomplishments, get a deeper look into the Black experience in the industry,…

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ADM-NL-20240201-ADM-Weekly

AdMonsters February 1, 2024   90% of U.S. Publishers Neglected Data Compliance As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. Data compliance is a legal necessity for publishers, so they must remain current on…

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ADM-NL-20240104-ADM-Weekly

AdMonsters January 11, 2024   What Will the Next 12 Months Look Like for the Programmatic Supply Chain? 2023 was a trying year for the programmatic supply chain, at least from a PR point of view. But despite the challenges, the open markets are still a vital lifeline for publishers…

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🌯 Planet Fitness’ Retail Media Plans; #DEMOLISHDEI Controversy; Google’s Ad Team Layoffs; TTD CEO Privacy Sandbox Concerns

Planet Fitness decided now is a good time to take on Amazon’s advertising business. Well, hardly, but in early January, the company announced the launch of a multi-channel media network, PF Media Network. Its goal? “To connect advertisers to Planet Fitness members, in-club and digitally across channels, to drive awareness…

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