Search results for apachesolr_search/audience futures

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ADM-NL-20240328-ADM-Weekly

AdMonsters March 28, 2024   AdMonsters Ops Reveal: James Rosewell on Disrupting Digital Monopolies and the Future of Online Privacy In our quest for the perfect keynote speakers for AdMonsters Ops, we wanted industry leaders who were not afraid to expose what's going on behind the curtains, and James Rosewell…

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AdMonsters March 14, 2024   35 Women Leaders in Ad Tech Share Insights for International Women’s Day  The challenges women face in ad tech are universal, transcending specific roles or tenure in the industry. The future of ad tech is intertwined with the pursuit of diversity, as having manifold perspectives…

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SHE Media & Colossus SSP Join Forces to Elevate Diverse Voices

Last month, SHE Media and Colossus SSP announced a partnership that would further both companies’ commitments to serving women and other diverse audiences. According to ComScore Media Metrix, SHE Media reaches over 74 million users per month. The partnership with Colossus SSP will allow Colossus SSP’s advertisers access to this…

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Can Privacy and Performance Co-Exist Within the Privacy Sandbox?

The digital advertising landscape is undergoing a monumental shift towards privacy-first practices, underscored by the Privacy Sandbox initiative and the critical findings from the “IAB Tech Lab's Privacy Sandbox: Fit Gap Analysis for Digital Advertising." It paints a picture of an industry at a crossroads, facing the challenge of reimagining…

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