If you’re an iOS user, you may have noticed that the pre-roll ads you see on YouTube are of the lowest possible quality. These low-quality ads directly result from users Safari browsers blocking all third-party cookies. This is the tradeoff we all face: privacy vs. low-quality ads.
Read More
This week's Wrapper features highlights from one of our keynotes at Publisher Forum Austin, Burhan Hamid, CTO at TIME, who shared his vision on the evolving role of AI in publishing during his talk, The Publisher's AI Advantage: Leveraging the Power of AI to Stay Ahead of the Curve. We…
Read More
Everyone in the publishing industry is interested in watching The New York Times v. OpenAI. The New York Times filed a suit against the AI pioneer, claiming that ChatGPT was trained on its content, violating its copyrighted materials. OpenAI said there’s more to the story than meets the eye and…
Read More
After months of negotiations, the Kids Online Safety Act (KOSA) secured support from over 60 backers for a comprehensive bill to expand online protections for children. It could pave the way for the most significant congressional effort in decades to regulate tech companies.
Read More
At the Senate Judiciary Committee's most recent child safety hearing, lawmakers assert that social media companies are inadequately protecting young people from sexual predators, addictive features, suicide and eating disorders, unrealistic beauty standards, and bullying.
Read More
AdMonsters January 11, 2024 What Will the Next 12 Months Look Like for the Programmatic Supply Chain? 2023 was a trying year for the programmatic supply chain, at least from a PR point of view. But despite the challenges, the open markets are still a vital lifeline for publishers…
Read More
AdMonsters January 18, 2024 The FTC’s Push for Privacy: Setting the Stage for Federal Regulation and AI's Future A recent study, by data compliance tech company, Compliant, revealed that 90% of publishers shared consumer data with third parties without consent. It's high time publishers and ad tech companies prioritize…
Read More
Prohaska teamed up with Advertiser Perceptions and surveyed 110 US advertisers, publishers and ad tech professionals in November 2023 to learn more about industry practices behind supporting quality news advertising while also fighting disinformation. The Supporting Quality News Content:A Look at Advertisers, Publishers and Ad Tech Professionals revealed some eye-opening findings.
Read More
In 2023, Generative AI was the new kid on the block, and everyone wanted to see what all the hype was about. Yet, as Jeremy Haft, Chief Revenue Officer, Digital Remedy, said, “2024 marks a pivotal year as the buzz surrounding Generative AI transforms into tangible actions within the advertising…
Read More
Google's IP Protection is a proposed feature that blocks websites from tracking users' digital lives. Some advertisers have raised concerns about the potential impact of IP Protection on ad targeting and measurement. Location-based targeting will take a hit, which for some advertisers means more than just retargeting users' mobile devices…
Read More