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🌯 OpenAI to Judge: The New York Times Hacked Us

Everyone in the publishing industry is interested in watching The New York Times v. OpenAI. The New York Times filed a suit against the AI pioneer, claiming that ChatGPT was trained on its content, violating its copyrighted materials. OpenAI said there’s more to the story than meets the eye and…

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ADM-NL-20240104-ADM-Weekly

AdMonsters January 11, 2024   What Will the Next 12 Months Look Like for the Programmatic Supply Chain? 2023 was a trying year for the programmatic supply chain, at least from a PR point of view. But despite the challenges, the open markets are still a vital lifeline for publishers…

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ADM-NL-20240118-ADM-Weekly

AdMonsters January 18, 2024   The FTC’s Push for Privacy: Setting the Stage for Federal Regulation and AI's Future A recent study, by data compliance tech company, Compliant,  revealed that 90% of publishers shared consumer data with third parties without consent. It's high time publishers and ad tech companies prioritize…

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Prohaska Study Says 1 in 3 U.S. Advertisers Blocked News Entirely

Prohaska teamed up with Advertiser Perceptions and surveyed 110 US advertisers, publishers and ad tech professionals in November 2023 to learn more about industry practices behind supporting quality news advertising while also fighting disinformation. The Supporting Quality News Content:A Look at Advertisers, Publishers and Ad Tech Professionals revealed some eye-opening findings.

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The AI Takeover: AdMonsters 2024 Generative AI Predictions

In 2023, Generative AI was the new kid on the block, and everyone wanted to see what all the hype was about. Yet, as Jeremy Haft, Chief Revenue Officer, Digital Remedy, said, “2024 marks a pivotal year as the buzz surrounding Generative AI transforms into tangible actions within the advertising…

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Google’s IP Protection Raises Concerns for Some Advertisers

Google's IP Protection is a proposed feature that blocks websites from tracking users' digital lives. Some advertisers have raised concerns about the potential impact of IP Protection on ad targeting and measurement. Location-based targeting will take a hit, which for some advertisers means more than just retargeting users' mobile devices…

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