During a panel titled "The Future of Addressability: The Portfolio View," Anthony Katsur, CEO of IAB Tech Lab, sat down with Shobha Doshi, SVP of Programmatic Strategy & Operations at Raptive, Ryan McConville EVP of Ad Platforms & Operations at NBCUniversal, and Mike Nuzzo, SVP of Hearst Data Solutions at…
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AdMonsters June 15, 2023 Unlocking the Power of Generational Diversity: Strategies for Managing and Leveraging Multigenerational Teams In a discussion at AdMonsters Ops in NYC titled, “Generational Diversity for the Win,” Amy He, Industry Analyst Lead at Morning Consult; Josef Najim, Global Programmatic and Partnerships Lead with Reuters; William…
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In a session at Ops NYC, “Shoppable TV: Shaping E-commerce's Future with Unique Consumer Experiences,” moderated by Marika Roque, Chief Innovation Officer & Chief Operating Officer for KERV and featuring Miles Fisher, Senior Director Ad Platforms & Growth Sales for Roku, and Amie Owen, US Head of Commerce for Universal…
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Now that Google Ad Manager is bridging the gap with prebid, will it affect a setup that already exists? While the fact that ad servers will no longer need to be filled with line items to heighten header bidding demand is a plus for publishers, there's some concern that it…
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Powered by: February 02, 2022 Contextual to Save the Day? Has the Bird Flown? The Next Ad Tech Giant Emerges LG Guarantees CTV Outcomes Saved By The Contextual Advertising? As third-party cookies continue their farewell tour, contextual advertising slowly makes its way towards the throne but will marketers, brands…
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While there are multiple reasons for the growing inefficiencies in the ad buying process, one of the fundamental reasons can be traced to the widespread adoption of header bidding. When publishers first began using header bidding strategies in the mid-2010s, it immediately led to rapid growth in the number and…
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AdMonsters September 24, 2020 AdMonsters Playbook: Evolution of the Header We decided now was a perfect time to survey publishers to understand their current header (and Open Bidding) setups while seeing what they were plotting for an ambiguous future. We asked 35 publishers of various sizes and content verticals…
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Recently selected to the Board of Directors at Prebid as a publisher representative, CafeMedia's Patrick McCann is tasked with ensuring that publishers' interests are heard throughout the organization and to communicate those interests to developers. At AdMonsters PubForum Virtual a few weeks back, McCann took to the main stage to…
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We caught up with AdMonsters Publisher Forum Virtual Keynote Walter T. Geer III to learn about how he's connected the dots between what he learned in his early ad ops days to now being an agency creative and how ad ops is breeding ground for innovation and the jumping-off point…
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AdMonsters July 16, 2020 Sellers Need Buy-Side Transparency Transparency concerns have long plagued open advertising markets, scaring away participants on the buy and sell-side of open real-time bidding advertising transactions. The buy-side has ads.txt and sellers.json. Unfortunately, sell-side participants—publishers—often have difficulty obtaining basic levels of transparency in reverse when…
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