Search results for apachesolr_search/Universal McCann

26 Results

ADM-NL-20230615-ADM-Weekly

AdMonsters June 15, 2023   Unlocking the Power of Generational Diversity: Strategies for Managing and Leveraging Multigenerational Teams In a discussion at AdMonsters Ops in NYC titled, “Generational Diversity for the Win,” Amy He, Industry Analyst Lead at Morning Consult; Josef Najim, Global Programmatic and Partnerships Lead with Reuters; William…

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Is Shoppable TV The Future Of Consumer Purchasing?

In a session at Ops NYC, “Shoppable TV: Shaping E-commerce's Future with Unique Consumer Experiences,” moderated by Marika Roque, Chief Innovation Officer & Chief Operating Officer for KERV and featuring Miles Fisher, Senior Director Ad Platforms & Growth Sales for Roku, and Amie Owen, US Head of Commerce for Universal…

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Has the Bird Flown?

  Powered by: February 02, 2022 Contextual to Save the Day? Has the Bird Flown? The Next Ad Tech Giant Emerges LG Guarantees CTV Outcomes Saved By The Contextual Advertising? As third-party cookies continue their farewell tour, contextual advertising slowly makes its way towards the throne but will marketers, brands…

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ADM-NL-20200924-AdMonsters Weekly

AdMonsters September 24, 2020   AdMonsters Playbook: Evolution of the Header We decided now was a perfect time to survey publishers to understand their current header (and Open Bidding) setups while seeing what they were plotting for an ambiguous future. We asked 35 publishers of various sizes and content verticals…

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PFV Video: Under the Hood With Prebid 4.0

Recently selected to the Board of Directors at Prebid as a publisher representative, CafeMedia's Patrick McCann is tasked with ensuring that publishers' interests are heard throughout the organization and to communicate those interests to developers. At AdMonsters PubForum Virtual a few weeks back, McCann took to the main stage to…

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ADM-NL-20200716-AdMonsters Weekly

AdMonsters July 16, 2020   Sellers Need Buy-Side Transparency Transparency concerns have long plagued open advertising markets, scaring away participants on the buy and sell-side of open real-time bidding advertising transactions. The buy-side has ads.txt and sellers.json. Unfortunately, sell-side participants—publishers—often have difficulty obtaining basic levels of transparency in reverse when…

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