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SHE Media & Colossus SSP Join Forces to Elevate Diverse Voices

Last month, SHE Media and Colossus SSP announced a partnership that would further both companiesโ€™ commitments to serving women and other diverse audiences. According to ComScore Media Metrix, SHE Media reaches over 74 million users per month. The partnership with Colossus SSP will allow Colossus SSPโ€™s advertisers access to this…

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ADM-NL-20240307-ADM-Weekly

AdMonsters March 7, 2024   The Dawn of Hedged Gardens: The Evolution of Data Collaboration The concept of 'Hedged Gardens' emerges from the limitations of Walled Gardens. Unlike a walled environment, Hedged Gardens allows for controlled data collaboration between different entities. These environments are meticulously designed with 'hedges' - not…

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Can Privacy and Performance Co-Exist Within the Privacy Sandbox?

The digital advertising landscape is undergoing a monumental shift towards privacy-first practices, underscored by the Privacy Sandbox initiative and the critical findings from the โ€œIAB Tech Lab's Privacy Sandbox: Fit Gap Analysis for Digital Advertising." It paints a picture of an industry at a crossroads, facing the challenge of reimagining…

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Enabling Data Collaboration as Cookies Crumble: An AdMonsters Q&A With Lotameโ€™s Alexandra Theriault

With the decline of third-party cookies, data collaboration platforms might be the industryโ€™s answer to improving dataโ€™s value.ย In this Q&A, Alexandra Theriault, Chief Growth Officer, Spherical at Lotame, shares how organizations can leverage data collaboration to access, analyze, and activate data. The tech company recently expanded the offerings for its…

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The Dawn of Hedged Gardens: The Evolution of Data Collaboration

The concept of 'Hedged Gardens' emerges from the limitations of Walled Gardens. Unlike a walled environment, Hedged Gardens allow for controlled data collaboration between different entities. These environments are meticulously designed with 'hedges' - not impenetrable walls - symbolizing the balance between data privacy and data utility.

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