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Webinar Replay: Why First-Party Is the Future of Data

In AdMonsters’ Jan. 25, 2023 webinar, “How PMC Drives Value for Advertisers,” we spoke with  Brett Goverman, Head of Data Strategy, PMC, and Brendan Farrell, Manager, Customer Success, North America, Permutive. We discussed making the most of your first-party data, why campaigns using first-party data perform better, and how to…

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ADM-NL-20230120-AdMonsters Weekly

AdMonsters January 20, 2023   HUMAN Discovers and Shuts Down Massive Ad Fraud Scheme Last year, advertisers spent over $327 billion targeting users as they engaged with popular mobile apps, but as HUMAN Security announced yesterday, a chunk of that spending went into the pockets of fraudsters who successfully launched…

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How PMC Drives Value For Advertisers with First-Party Data

1:00 PM ET Mounting privacy regulations. Sea changes in ad tech. The need for privacy-first solutions for monetizing your inventory is only growing. Penske Media Corporation gets that. That’s why they worked with Permutive to develop ATLAS Data Studio, a first-party data platform that identifies datasets to help the publisher…

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Optimizing to Attention: Parsec Media Introduces Adelaide

Parsec Media CEO and Founder Marc Guldimann hinted that Parsec was actually building a new tool that crunched attention data in real time for brand and performance campaign optimization—a sort of white-label version of the company's internal optimization engine. The eagle has landed: Adelaide offers advertisers a dashboard with insights…

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Robert Haskitt of Extreme Reach Discusses Digital Video Advertising

­ Robert Haskitt is the CMO at Extreme Reach and is responsible for the company's global marketing strategy and functions including brand, audience, business-to-business and regional marketing, as well as insights, global communications, policy and related teams.We asked him a few questions about digital video advertising best practices, video ad spend…

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Counting Discrepancies, A Cancer for Online Business

Post provided by Catchpoint Systems.Counting discrepancies in impressions, page-views, and other visitor data impact every online tracking company, publisher, and marketer. The cost of such problems varies and it impacts directly everyone involved. The sooner the problem is found and solved, the better it is for all.Adservers, Ad Networks, Web…

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Insurgent: How to take down Dart and Atlas

Maybe the title of the post is hyperbolic but at least this idea could put a big dent in their agency revenues.Note: these are my thoughts, not necessarily reflected of my employer.We talk about agencies having a digital backbone. Yet, for the most part, the technologies are licensed. For today’s…

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Key Points for a Successful Ad Server Migration

Editor's Note: As your business evolves and changes so should your revenue and operations tools. You may find it makes sense to upgrade or switch your tools. This will lead to the dreaded ad server migration. Neil Rigby, Head of Operations at Associated Newspapers Ltd. recently compiled some tips on…

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The Challenge of Scaling an Adserver

Editor's Note: This post originally appeared on Mike On Ads.So much of our time these days is spent talking about all the new features & capabilities that people are building into their adserving platforms. One component often neglected in these conversations is scalability.A hypothetical ad startupHere’s a pretty typical story.…

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