In January, the DOJ sued Google for allegedly monopolizing the digital advertising market, marking the second time they sued the tech giant. Google’s response shows that they aren’t going to lie down and take it.
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In an interview with MarketingBrew, Dan Taylor, Google’s VP of Global Ads claimed that the DOJ’s antitrust lawsuit is “kind of out of touch” and that the market felt “more competitive than ever.” Part of the DOJ’s complaint is that Google pockets $.30 out of every ad dollar that flows…
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June 27, 2022 Is America Moving Toward a Consent Popup Nightmare? Streaming Ad Spend New Focal Point of US Upfronts 20% Drop in European Ad Fraud? Around the Water Cooler House Panel Moves Towards Opt-In Privacy Bill The "American Data Privacy and Protection Act" was recently reintroduced. The bill's current version…
Read MoreAs the growth of programmatic transactions has reached nearly 50% of all inventory bought and sold, there has been a global proliferation of ad marketplaces for publishers to consider when developing and evolving their indirect monetization strategies. While Google’s DoubleClick Ad Exchange and AppNexus may dominate the conversation, there’s no…
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