Search results for apachesolr_search/Rishit Shah

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Best of AdMonsters 2015

By Brian LaRue December 21, 2015

Looking back on what happened in digital media in 2015, it’s hard to summarize it, exactly. I keep thinking of something AdMonsters’ Publisher Rob Beeler said during our Publisher Forum in La Jolla last month: One of Rob’s old lines about the state of ad ops is, “Everything is status…

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Reaching Inward to Reach Outward: DMP Success Through Teamwork

By Brian LaRue November 05, 2015

There’s a curious thing about DMPs: Publishers generally understand it’s a good idea for them to be aligned with one. A DMP is supposed to help publishers get the most value for their proprietary data, and to pass along the value of its audience extension capabilities to advertisers. But at…

WITH THE SUPPORT OF LOTAME

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