The momentum behind multi-screen media is building. Consumers who interact with at least two screens at a time have now reached a majority, and that is seen by many as a tipping point for digital media strategy to shift accordingly. Advertisers are showing increased interest in executing campaigns across screens.Now,…
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There can be a tendency to confuse "standards" with over-simplification in advertising and media. Companies in the IAB Digital Video Committee (in which my company, OneScreen, participates) come together to create standards that reasonably accommodate the industry’s current needs based on their respective business and technical requirements. With standards adoption…
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Fall is the time of year when brands invest in targeting students and families online. For one, advertisers have started to analyze the effectiveness of their back-to-school campaigns, especially when online shopping activity is on the upswing. In addition, smart brands are using the results of back-to-school campaigns to modify…
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Jason Kelly has been around a few blocks – and we mean that in the nicest way possible. Following his ascent to the role of CEO for the globally expanding buying platform Sociomantic, we caught up with him to talk about his journeys to just about every corner of the…
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With AdMonsters Brazil right around the corner we took it upon ourselves to give you an preview into what looks set to be the seminal event in the Latin American digital marketing calendar.We sat down with Rodrigo Toledo, General Manager at CUBOCC (colleague of AdMonsters Brazil speaker Rene de Paula)…
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Latin America, open your arms wide because Google is about to stuff them with a big present. At AdMonsters Brasil on April 24 in São Paulo, Google will announce the Latin American launch of the DoubleClick Ad Exchange (AdX), the real-time, impression-by-impression auction platform that assists ad networks, agencies and…
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Thanks to an annual growth rate of 3.7%, Brazil’s GDP was $2.52 trillion in 2011, surpassing the United Kingdom as the world’s sixth-largest economy. Of interest to those of us in the online advertising business, ZenithOptimedia reported Brazil had already become the sixth-largest global ad market in 2010, and according…
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