The EU AI Act is the world's first comprehensive law regulating AI and Lawmakers in the European Parliament expect implementation by the end of the year. The law adopts a horizontal, risk-based approach applicable across various AI development sectors.
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Digital media professionals understand that time and attention form some of the most valuable currency consumers can offer to a brand. Yet, amidst this awareness, numerous U.S. brand marketers overlook a realm abundant with attention: mobile gaming. We spoke with Josh Qualy of Digital Turbine to understand these data points…
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Today, we are battling a new scourge: overtourism. Social media is turning people into bad tourists. How should brands step up to help resolve this challenge?
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The battle for brand safety is on because bad actors are more creative than ever with their ad fraud tactics. It's time for clean sweeps of your sites because ad fraud and malvertising schemes are amiss. They are setting traps to sell your consumers' data, ultimately affecting your credibility as…
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Some U.S. marketing agencies and advertisers tend to have an insular mentality, thinking that the most significant events in the country are, by default, also the biggest across the world. This substantial and grave misconception could mean millions of lost revenue. With deep emotional attachments to every corner of the…
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Despite the FLoC origin trial limitations, we learned a fair amount about how FLoC might work in the future such as how many cohorts there might be (34 Thousand), how many users would be in a Cohort (at least 2K Synced users), and how often the Cohort is calculated (every…
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With the growing tragedy that is the pandemic, numerous businesses, including advertising, experienced great challenges. The emergence of AI, the excitement around 5G, expectations put on Out-Of-Home, and other trends we all thought would become the cornerstones of 2020 were dramatically swept aside by COVID-19. Let's take a closer look…
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Last year the trend was set for publishers playing a key role in ecommerce. Now, with homebound consumers shopping more online than ever, publishers are playing a critical role as we see a mass consumer shift to online shopping, with an accompanying reliance on trustworthy product reviews like Holiday Gift…
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October 06, 2020 Google’s $1bn News Pub Giveaway Europe's Programmatic Revenue Grows—Despite GDPR Deciphering Google’s $1bn News Pub Giveaway Image sourced from Google Google is opening its big fat wallet to news publishers, with the intention of giving away $1bn in licensing fees over the next three years. The announcement was made in…
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June 30, 2020 Google to Pay for the News? Some Harsh Truths in EC’s Rosy GDPR Assessment Marketer Ad Spend Down, Tech Spend Up Google to Pay for the News? After years of refusing to pay publishers for news content, Google has reversed its stance. Last week the company announced…
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