Research

May 16, 2017 ad blocking ad specs Connect COPPA LEAN malvertising malware T&Cs third-party tag scanning user experience Gavin Dunaway

The prominence of revenue operations as a critical function within the digital media world has had its ups and downs.

While programmatic and other indirect channels have proven ops as a serious revenue center, it’s also forced the department into highly unfamiliar territory such as creative development and user experience. And this more prominent role attracts the interest of other groups across the organization such as legal, IT/security and privacy/risk.

AdMonsters has long noted that ops professionals are the gatekeepers at digital publishers when it comes to advertising—nothing gets on the page without their (sometimes forced) approval. However, the the digital advertising industry is at a unique intersection: publishers’ revenue teams are...

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April 18, 2017 Connect invalid traffic malware PMPs Private Marketplaces sovrn tag transparency Gavin Dunaway

For years, we’ve joked that brands don’t care how the digital advertising sausage is made. Their modus operandi seemed along the lines of: Let the agencies and publishers deal with the frustrating minutiae involved in making digital media transactions work.

Funny how quickly things change. As increased spend hits digital channels and the people holding the purse strings don’t feel they’re getting their money’s worth, brands have upped their interest in the mysterious workings of digital advertising. 

Yes, they seek the grail! I mean... transparency!

The biggest sign of movement is the now infamous, gauntlet-laying IAB Annual...

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March 30, 2017 Connect data protection gdpr legal privacy Brian LaRue

U.S. publishers find themselves wrestling with unfamiliar issues due to the coming implementation of GDPR (General Data Protection Regulation). Under GDPR, E.U. citizens are given the right to protect and control the way their data is collected and how it might be used anywhere in the world. This global reach is a new development, and U.S. publishers aren’t entirely sure what they need to actually do to comply.

What kind of issues? Take the right to erasure, for example. If a user can show consent to process their personal data was not given, or that the data is outdated or irrelevant for whatever purposes it was...

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March 21, 2017 AMP Connect header bidding Instant Articles latency mobile page speed platform publishing Brian LaRue

Page speed is never too far from the main stage of the ongoing show that is ad ops, and it’s enjoying another spotlight moment right now. On one side, publishers have Google and Facebook calling for compliance with their platform publishing guidelines--and with massive mobile traffic coming to them through those platforms, it’s hard to argue against compliance. On the other side, header bidders and programmatic waterfalls, set up by publishers to maximize revenue, are slowing down pages in their own way.

OAO recently issued an ebook on mobile page performance for publishers, which presented a fine opportunity to grab some insights from their team. AdMonsters sat down with OAO President Craig Leshen, Director Fairy Pardiwalla, and VP, Ad Operations...

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March 13, 2017 Connect email first-party data identity marketing people-based marketing social Brian LaRue

If you're in digital, you're more or less destined to be on Facebook and Google. The major platforms have unparalleled scale. But they're certainly not the be-all and end-all to digital--and publishers would love for advertisers to agree on this point. Publishers are sitting on valuable audience insights of their own, outside of the massive platforms' infamous walled gardens. Those publishers know they need make those insights scale, and then communicate to advertisers how much that scale and depth of data is worth.

We've spoken with LiveIntent fairly recently about how publishers can ply their audience data toward the kind of one-to-one, people-based marketing advertiers crave. Earlier in 2017,...

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