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5 Financial Best Practices for Publishers
April is financial literacy month, which for those of us in digital advertising might raise the question: What does financial literacy entail for publishers? The key is understanding all the data surrounding ad buys to…
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Putting Users in the Driver’s Seat: How Ad Filtering Increases Revenue
Prioritizing user experience is crucial in designing an online advertising strategy. Overloading users with excessive or annoying ads can push them towards ad blockers, while too few ads might lead to a dip in revenue. eyeo's ad filtering technology is key to achieving an ideal equilibrium, ensuring both user satisfaction…
Read MoreAnnouncing the AdMonsters Dream Team: Nominations Now Open for the Inaugural Fantasy League of Ad Tech All-Stars
AdMonsters is thrilled to unveil the launch of the AdMonsters DreamTeam, an exclusive opportunity to shine the spotlight on the brilliant minds and visionary leaders within the realm of ad operations and revenue optimization.
Read MoreHarnessing Data with a Touch of Fanaticism: Madeleine Want’s Journey to AdMonsters Ops Keynote
In a world where data reigns supreme, few have managed to navigate its complex waters with the finesse and insight of Madeleine Want. As Vice President of Data at Fanatics Betting & Gaming, Want has been at the forefront of leveraging data in dynamic and transformative ways. Her journey, stretching…
Read MoreShifting Screens: AMC’s Streaming Struggles and Ad Tech Evolution
Streaming’s rise is drastically changing TV consumption, and cable companies are pivoting to join the revolution. Like many other cable programmers, AMC Networks faces cord-cutting obstacles, declining linear viewership, and reduced ad revenue as brands shift to streaming platforms. In response, AMC developed a streaming distribution system to complement cable…
Read MoreCan Targeting Truly Be ID-Free? Q&A with Anthony Flaccavento, General Manager Americas, Ogury
The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. Several strategies are emerging, many of which prioritize users’ first-party data in exchange for something they find valuable, like access to exclusive content. Many are turning to contextual advertising and ID-based solutions to…
Read More🌯 Mid-Market Publishers in Trouble; Younger Consumers Value Diverse Media; Is ID Bridging Fraud?
Jounce Media released its March 2024 RTB Supply Path Benchmarking Report. In AdMonsters' opinion, the data shows some troubling trends for mid-market publishers, many of whom are already facing revenue loss due to the loss of cookie signals and search referral traffic from Google SGE.
Read MoreBeyond the Bus Stop: Decoding the Future of DOOH Ads
The digital out-of-home space is starting to hit its stride, and publishers and advertisers are beginning to understand its true benefits for attention, measurement, and much more. After a long career working with the largest media holding companies, Brian Rappaport launched his own business focusing on out-of-home (OHH) and digital…
Read MoreCookies Crumbled: An Expert Roadmap for Thriving in Marketing’s New Era
With no one-size-fits-all solution, marketers need a strategic approach. Despite all the doom-and-gloom news out there, cookieless marketing will be better, and there are practical strategies advertisers can implement now to prepare for third-party cookie deprecation.
Read MoreThe Future of US Privacy Compliance: A Q&A With Jamie Barnard, CEO of Compliant
At the beginning of the year, we covered Compliant's US Publisher Compliance Index, where they revealed that 90% of US Publishers share consumer data without their consent. To follow up, I chatted with Barnard to delve into the intricacies of compliance within the digital media industry.
Read MoreRevolt Remains a Successful Media Business Despite Diddy Lawsuit and Brand Safety Concerns
In November, former Revolt Founder Sean "Diddy" Combs stepped down from his role in the company after several plaintiffs filed sexual assault lawsuits against him. Despite this, Revolt has succeeded by continuing to diversify its content and understanding its core audience.
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