Ratko Vidakovic is the founder of AdProfs, where he teaches marketers about programmatic advertising. In 2001, he co-founded ToyotaNation, growing it into the web's largest Toyota community, before it was acquired in 2006. After several years as a digital marketing consultant, he joined SiteScout as part of the founding team. At SiteScout, he built the marketing machine that grew the DSP business to over 60,000 users and 8-figure revenue - all without an outbound sales team, and all on a shoestring budget. SiteScout was acquired in 2013.