OpsX Los Angeles
Feb. 23, 2017 4:30 PM - 8:00 PM PTEdmunds' Offices in Santa MonicaOpsX events are the ideal environment for ad industry peers to learn, share, and connect.Sponsored by Sovrn
Read MoreFeb. 23, 2017 4:30 PM - 8:00 PM PTEdmunds' Offices in Santa MonicaOpsX events are the ideal environment for ad industry peers to learn, share, and connect.Sponsored by Sovrn
Read MoreYield management is a slippery topic to explain, and even more complicated in practice. Rather than explain how it works, it’s probably more helpful to explain what it does. Well… what it’s supposed to do, in theory. First, the problem that yield management aims to solve for publishers: The total…
Read MoreLate last year, tales of Methbot illegitimately gobbling up $3 million to $5 million in ad spend daily horrified the industry. While advertisers are the obvious victims of fraud based on bot traffic, the spectre still haunts premium publishers—not only is that spend that should have been relegated to their…
Read MoreThere’s a report from DCN (Digital Content Next) that’s been making the rounds in recent weeks, breaking down what the whole process of moving content into distribution platforms has meant for publisher revenue so far. Pulling data and commentary from 17 of DCN’s publisher members during the first half of…
Read MoreConsolidation in the tech vendor space has been a favorite industry prediction for so long, there’s almost something surprising about how it’s apparently right on top of us now. After years of what looked like constant growth and flourishing for the most reputable of all tech vendors, the client dollars…
Read MoreThe Video Ad Serving Template (VAST) standard was created to allow ad servers to communicate with video players. Before VAST was on the scene, ad creative had to be coded specifically to work with each proprietary player the advertiser wanted it to work with. The VAST Decoder explains more fully…
Read MoreAfter a term or two as the buzzword du jour, Big Data is no longer quite the cause celebre in digital advertising. Rather than gracefully gliding through the oceans of data created every day, industry players—particularly publishers—have realized they are swamped with far more data than they could ever know…
Read MoreIf you’re working on executing a preferred deal in the programmatic market, there’s a pretty strong chance a Deal ID will play a big part in making it happen. Without Deal IDs, it’s hard to imagine private marketplaces being able to scale the way they have. With a PMP, you…
Read MoreBack in August of 2016, the Google Webmaster Blog announced that come Jan. 10, 2017, “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” A little cryptic, no? Google was really taking aim at a variety…
Read MoreIn the relatively brief amount of time since digital publishers have adopted header bidding en masse, the header has become jam-packed with demand partners. With new header solutions being built each day, publishers are now wondering how to manage—from who to let into their header to what criteria is available…
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